Variable Data Printing

Minuteman Press Beltline Handles Variable Data Printing

Variable data printing is what is next and happening in the direct marketing world. Variable data printing means that everything in your mailing is customized individually through a database. For example, if you are printing 1,000 letters to your target market then each letter is customized with their name and any other pertinent information you may have on that individual such as color preference, date of birth, product they purchased before, etc. Variable data printing will help you drive higher results through your next mail campaign.

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Variable data printing is an effective way to engage your audience with a tangible print item that speaks about your brand. Addressed admail can connect your business with your target audience. At Minuteman Press Beltline, we can help you with your variable data printing from start to finish.

To print with variable data, you require a database of either your current clients or purchase a database of individuals or businesses from a company that sells database information. We can help you purchase the right database that is sorted and filtered to best reflect your target market.

After purchasing the database and selecting your target market comes the design and development of the addressed mail campaign. Our design team can help you design the right campaign for the right target audience. We can purchase royalty free stock photography and create dynamic, captivating and effective designs.

It’s that easy!

Once the design is completed and approved, we will do the rest. We take all the right steps: from printing, stuffing envelopes, to printing the Canada Post indicia, to sealing, sorting and delivery preparation to Canada Post, we handle it all. We can do direct mail campaigns from a quantity of 250 all the way to 50,000. You can improve the success of your direct mail programs by inserting supporting marketing pieces in your Addressed admail program. For example, a business card, a magnet, a product sample, a coupon, gift certificate and much more. We can also do donation forms with return envelopes if you are a charitable organization looking to raise funds for your organization.

The design stage of the mail piece is vital to the success of the campaign. It is also important to have a compelling offer for the target market to take action and perhaps track then results online.

Key Points

Usage: From either an existing database or purchased one, you can directly mail them letters regarding a promotion, company updates, or fundraising. Through variable data, you can custom each letter to each individual’s name, contact information, previous orders, gender, age, etc.
Perfect for: Nonprofit businesses, telecommunication service providers, financial institutions
Tip: Just having a name of the recipient prompts a higher open rate

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